Marketing Programs Manager
San Mateo, CA 94402
Marketing Programs Manager-Campaign Marketing Manager
If you have managed and know all the pieces to a holistic integrated marketing campaign, and are startup savvy with a focus on getting things done this is your opportunity to be creative and leverage your project management skills with a mature start up that offers good work/life balance and team culture.
You must be familiar with various types of integrated marketing campaigns and projects/programs and all the steps and assets needed for those and impact the revenue goals executing projects and data driven marketing to inspire, convert, delight customers; someone who is a creative problem solver and understands CTAs and basic copywriting/editing.
A skilled B2B Marcom Manager to execute marketing programs and support aggressive growth goals, a creative B2B marketing professional with cutting-edge and practical knowledge in areas including content creation, the buyer’ s journey, customer segmentation, and the voice of the customer.
- Contribute to revenue goals by successfully executing assigned projects/programs and data-driven marketing initiatives that activate, inspire, convert, and delight.
- Develop and communicate timelines, daily milestones, next steps, and status to team members to ensure on time delivery of all milestones and revise timelines as needed to meet changing requirements
Write/Copy-edit high level content for programs and initiatives including emails, landing pages, HTML
Cultivate target-specific marketing strategies based on product, segment, and region
Follow through on all aspects of each project from start to finish.
Work closely with global demand gen manager to grow pipeline and drive demand generation through email nurture, syndication, ABM, digital campaigns, paid search.
Work closely with PR team and agencies on social media outreach, content development, and outreach
To Succeed You Must Have:
3-5 years Experience in Marketing Programs and Campaign Marketing Management in a high growth B2B company.
2 years experience driving sales pipeline and meeting KPI’ s (let’ s see the numbers)
Proven project and program management skills, ability to get things done.
Creative problem solving skills
Some knowledge of Adobe INDD and PSD, HTML copyediting
Passion for data-driven marketing
Ideally at least 2 years marketing to enterprise; storage, backup, hybrid Cloud or SaaS offerings preferred.
Startup experience preferred