Marketing Manager-Demand Gen

Bay, Area 94402

Posted: 01/20/2016 Employment Type: Direct Industry: Marketing-Communication Job Number: atc-348

Job Description

Marketing Manager

As Marketing Manager you will drive all Demand Generation Marketing activities executing and measuring marketing plans and lead-generation programs for channel partners. In this role you will manage all aspects of joint partner programs to include events, online programs, co-marketing campaigns, and follow-up actions for these activities. You will also manage and create partner sales tools, partner communications, and partner training events, and lead the process in developing and managing the partner portal.
You will be both strategic and tactical, with a range of roles and responsibilities including administering the partner portal, managing the MDF and channel budget, building channel programs/campaigns, and measuring channel program effectiveness.

You will leverage your experience with  marketing 'tools' and technology use and  partner program management.  
Have the experience to push the buttons/levers of a Marketo system, and know how to build a co-marketing program with a partner, then execute it from within the Marketo platform.

Key Drivers Are:

Work with marketing and sales teams to develop a demand generation  & channel marketing plan with defined metrics; prepare and present reports on a regular basis that tracks activities and ROI.

Responsible for channel partner on-boarding process including managing and tracking executed agreements or contracts, distributing Welcome Kit, and updating account/contacts in Salesforce.Com

Develop and manage recruiting campaigns, communication programs, which includes a quarterly live webinar

Manage channel partner systems: deal registration processes, and online portal

Align channel marketing strategies with corporate marketing strategies and work closely with marketing team to ensure a balanced marketing effort

Analyze and report progress against campaign goals and report on ROI.

Maintain channel marketing calendar, and specific regional partner activities.

Schedule/coordinate partner sales and technical sales training events

Work closely with the marketing team to launch new products into the channel, and maximize corporate tradeshow investments by developing cross promotional programs and events with partners

Integrate channel partners into the social media strategy, develop cross promotional opportunities with partners using all social media channels.

Manage  multiple  projects  simultaneously  and  understand  project  priorities  and  channel  partner  expectations.
Work  closely with  the  marketing  team  to  manage  the  MDF  and  channel  marketing  budgets 

Job Requirements

  To Succeed You Must Have:

B2B experience

Tech Partner or Vendor management Experience  Or experience with Traditional Channels

Partner Automation experience
Be Proficient in Marketo & Salesforce

Good communication skills

5 or more years of demand generation marketing experience, preferably in a high technology cloud or storage environment. 

Be  able  to  effectively  communicate  and  work  with  individuals  at  all  levels  within  the  organization.  

Ability to work independently and manage multiple projects and responsibilities, and be a strong team player.

Excellent organizational, planning and time management skills.

Power Marketo and SFDC user, with emphasis on reporting and analytics, and experience working with and/or implementing channel partner portal.

Proficiency  in  Microsoft  Office  Suite (Word,  Excel,  PowerPoint) 

A degree  in  Marketing,  Business  Administration  or  other  related  field;  or  an  equivalent 
combination  of  education  and  experience.  Startup experience building out a channel marketing program is a plus.
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