Director of Demand Generation/Digital Marketing

San Mateo, Ca. 94402

Posted: 09/13/2016 Employment Type: Direct Industry: Marketing DemandGen Job Number: atc-384

Job Description

Director of Demand Generation-Digital Marketing

Join a fast growing established start up in HybridCloud storage with  use cases that include media asset management, big data, bioinformatics, IoT, and backup/archive.

Directly reporting to the VP of Marketing, you will play a central role in defining and driving all online presence and marketing vision that spans from creating marketing programs, to driving creative, to managing campaigns in Marketo-Salesforce, and managing and reporting pipeline results. 

You will:

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

You must be hands on, creative and analytic and have a passion for tracking for results.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with agencies for creative campaigns and other vendor partners

Evaluate emerging marketing technologies

Job Requirements

To Succeed You Must Have:

Start up Experience.

Track record of building and managing Marketing Automation campaigns.

Proficiency in Marketo-Salesforce.

8-10 years enterprise B2B marketing experience, with 5 years experience driving digital marketing programs in a startup / small company environment, and 2-4  years at the Director level, experience in building and managing teams.

Fun, highly creative marketing approach, with experience in identifying target audiences and devising digital campaigns that delight, engage, inform and motivate.

Demonstrable results building pipeline, with the performance metrics measurement.

Experience leading and managing multiple channels, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Experience in optimizing landing pages and user funnels.

Solid knowledge of marketing automation (preferably Marketo) and Salesforce.Com

Up-to-date with the latest trends and best practices in online marketing and measurement.

Excellent verbal and written and interpersonal communication skills.
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