Content Writing Digital Marketing Specialist
San, Mateo 94402
Copy Writer/Digital Marketing Specialist
Our client a mature start up in Hybrid Cloud space is seeking an experienced B2B Copy Write/Digital Content Strategist to write digital content, plan and manage content, and execute marketing programs that enhances aggressive growth goals.
We are looking for a creative B2B Short Form Copy Writer marketing strategist with practical knowledge in content creation, visually focused the buyer’ s journey, customer segmentation, eye for design, and the voice of the customer. Drive the whole campaign, including ideas for look and feel and what sort of legs it has, come up with catchy titles.
Bring fresh ideas, eagerness, be driven, and ready to learn.
As Short Form Copy Write/Content Strategist you will be responsible for ensuring all assets across outbound marketing programs and campaigns are on brand and message. You will be responsible for creating content that converts, management of look, feel, and voice of digital campaigns, and providing creative spark and strategic insight.
Key Responsibilities Are:
- Write/Copy-edit high level content for programs and initiatives including emails, landing pages, social, web.
- Impact revenue goals, execute projects and data-driven marketing initiatives that activate, inspire, convert, and delight
- Own content calendar and cultivate target-specific content strategies based on product, use case, segment, and region
- Build out buyer personas for various verticals and plan/map content for buyer’ s journey
- You will interface with Alliances, OEM, channel, demand gen, events, and regional marketing teams on assets and programs
- Collaborate with global demand gen manager to grow pipeline and drive demand generation through email nurture, syndication, ABM, digital campaigns, paid search, and more
- Own corporate social media outreach and blog calendar and management with a focus on increasing internal traction and external engagement
- Have 4 or more years of COPY WRITING digital marketing strategy experience in a high growth, B2B company. Excellent in Short form Copy Writing/Editing content. Visually focused.
- Have expertise with short form copy writing and copy-editing, focused on converting compelling/engaging campaign messaging, web copy, email, SEO, SEM, social, blogs.
- Ensure deliverables are completed on time and budget
Creative, Inventive, Inspired bring fresh ideas, eagerness, open to learning
- Proven ability to embed relevant insights into information pieces of written and visual content
- Proven success with social media channels
- Ability to multitask and work in a fast-paced environment.
- Minimum of 2 years Copy Writing/marketing experience to enterprise; storage, backup, hybrid cloud offerings preferred
- Startup experience preferred
- Bachelor’ s degree in English or Journalism or equivalent experience