Marketing Manager-Demand Gen
Bay, Area | Direct
As Marketing Manager you will drive all Demand Generation Marketing activities executing and measuring marketing plans and lead-generation programs for channel partners. In this role you will manage all aspects of joint partner programs to include events, online programs, co-marketing campaigns, and follow-up actions for these activities. You will also manage and create partner sales tools, partner communications, and partner training events, and lead the process in developing and managing the partner portal.
You will be both strategic and tactical, with a range of roles and responsibilities including administering the partner portal, managing the MDF and channel budget, building channel programs/campaigns, and measuring channel program effectiveness.
You will leverage your experience with marketing 'tools' and technology use and partner program management.
Have the experience to push the buttons/levers of a Marketo system, and know how to build a co-marketing program with a partner, then execute it from within the Marketo platform.
Key Drivers Are:
Work with marketing and sales teams to develop a demand generation & channel marketing plan with defined metrics; prepare and present reports on a regular basis that tracks activities and ROI.
Responsible for channel partner on-boarding process including managing and tracking executed agreements or contracts, distributing Welcome Kit, and updating account/contacts in Salesforce.Com
Develop and manage recruiting campaigns, communication programs, which includes a quarterly live webinar
Manage channel partner systems: deal registration processes, and online portal
Align channel marketing strategies with corporate marketing strategies and work closely with marketing team to ensure a balanced marketing effort
Analyze and report progress against campaign goals and report on ROI.
Maintain channel marketing calendar, and specific regional partner activities.
Schedule/coordinate partner sales and technical sales training events
Work closely with the marketing team to launch new products into the channel, and maximize corporate tradeshow investments by developing cross promotional programs and events with partners
Integrate channel partners into the social media strategy, develop cross promotional opportunities with partners using all social media channels.
Manage multiple projects simultaneously and understand project priorities and channel partner expectations.
Work closely with the marketing team to manage the MDF and channel marketing budgets
Tech Partner or Vendor management Experience Or experience with Traditional Channels
Partner Automation experience
Be Proficient in Marketo & Salesforce
Good communication skills
5 or more years of demand generation marketing experience, preferably in a high technology cloud or storage environment.
Be able to effectively communicate and work with individuals at all levels within the organization.
Ability to work independently and manage multiple projects and responsibilities, and be a strong team player.
Excellent organizational, planning and time management skills.
Power Marketo and SFDC user, with emphasis on reporting and analytics, and experience working with and/or implementing channel partner portal.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
A degree in Marketing, Business Administration or other related field; or an equivalent
combination of education and experience. Startup experience building out a channel marketing program is a plus.