Director Product Marketing

Bangalore, India

Posted: 03/24/2015 Employment Type: Direct Industry: Marketing-Product Marketing Job Number: atc-270

Job Description

Our client is looking for an experienced marketing person to lead and fulfill responsibilities of the marketing team. You must have a very strong background in the enterprise technologies and markets and have excellent written and oral communication skills.

Key Drivers:

PR: interface with PR agencies to convey and execute company presence in the news and trade press

Digital: engage social media channels to target audiences to propagate brand message

Events: plan, engage and organize events that the company should participate in to derive maximum benefit in terms of exposure and leads

Branding: understand value proposition, target market and design, propagate and police brand usage

Messaging: understand value proposition, target market, competitive offerings and message company value through appropriate message for various mediums like web, digital, press

Content: must understand company value, current technology and industry trends and write content in the form of press articles, blogs and emailer

Planning: must plan and budget for marketing activity in various regions, keep track of spend and help make decisions to meet company goals

Channel: must engage with channel partners and plan joint marketing activities to further joint customer and revenue goals

Attend, represent and evangelize products at industry events

Work with sales with demand generation to meet company objectives of revenue

Define corporate writing standards (style, consistency, grammatical usage, brand, etc.).

Conduct audits of existing materials to evaluate strategy, revise copy and provide new approaches as appropriate


Job Requirements

  To Succeed You must have:
  • The ideal candidate will have the following attributes:
  • Very fluent written and oral communication skills
  • Strong background and understanding of the enterprise software market, especially related to storage, data management and data protection solutions.
  • Prior marketing experience in India, ME and USA is desirable
  • Willing to travel to execute marketing activities and engage partners
  • Ability to multitask and manage multiple projects and requirements
  • Possess effective negotiating skills to achieve positive communications relationships
  • Familiar and comfortable with office productivity software such as Word, PowerPoint, Adobe products
  • Over 10 years of technical marketing experience in hi-technology
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